This is a post of contrasts!
The other day I resolved to get my blog back up and running and then I found that TypePad wouldn't let me upload anything. This has been well documented... here and officially here
This occured after I was talking with a chap from be the brand experience - an MRM provider - about this blog. The call was due to an ancient post I made on e-consultancy (www.e-consultancy.com). What is surprising is that I am one of only 2 people to actually post on MRM on e-consutlancy.
For those of you who don't know MRM stands for Marketing Resource Management and is the term to describe the marketing back office systems that larger organisations need to make marketing work effectively. It is a growing field of software and services that probably hasn't reached the critical mass it deserves within the marketing community.
- An aside here about the use of URLs and branding - I couldn't remember the URL for be the brand and tried looking it up on Google, yahoo, MSN etc - couldn't find a thing. Eventually found the URL - http://www.be-thebrand.com/ - not exactly intuitive chaps - and no PPC or SEO effort to make sure it came up when I searched for "be the brand" on the search engines. Morale of the tale - if you cannot get the right URL then change the company name.
The other thing to mention is that due to my inability instantly to sate my desire to post on my blog (albeit after a long layoff), I have lost the transitory point I wished to make. You cannot imagine how frustrating that is!!!! Must have been too many beers with Freddie on Friday night.
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